Pagani showroom at Formula Automobile

One of the world’s supercars has come to Denmark, capping what is to be the last dealer in Europe and covering the northern sales area. In the capacity as the local architect, Samuel Architects worked in close collaboration with Pagani’s design team in Italy to ensure Pagani’s Corporate Identity is followed through the design into the surroundings of Formula Automobile. Housed on the 2nd floor of Formula Automobile, a discrete black box opens to reveal the automotive mastery of horsepower and carbon fiber set in the textures of a settled Italian piazza within. Concealed behind solid harlequin leather panels, privacy is provided between the showroom and Formula Automobiles showroom on the top level. When opened, glass doors with long vertical leather handles stitched in leather like the steering wheel is revealed. Samuel Architects has ensured that Pagani’s design guidelines have been followed, and where needed or not covered by the guidelines, we have designed solutions which, after approval, have been executed.