Formula Automobile AS

If you are in the area, or perhaps considering a longer drive, it is always worth stopping by the new HQ for formula Automobile in Lyngby, Denmark. A distinctive look catches the eye from the Helsingør motorway, created by a dynamic cubic facade that showcases the horsepower on display within. Punctuated openings used for exhibition are individually illuminated, standing in contrast to the dark matte exterior, merging Italian brand identity with Danish hospitality to serve as a meeting place for car enthusiasts. Between the Ferrari and Maserati dealers, a welcoming atmosphere emerges from a bar lounge with Nordic touches, marking the first time Ferrari has allowed a dealer to venture outside their Corporate Identity. Upstairs, motorsport history unfolds between offices and meeting rooms that look out over a state-of-the-art mechanic shop. On the top level is where leasing car sales can be found, as well as safekeeping for client’s cars and the Pagani showroom, and in the center, a large outdoor courtyard for outdoor seating. A green roof collects and filters rainwater and solar cells were installed in accordance with more sustainable building practices. Samuel Architects was responsible for all the design of the building, ranging from the facade and outdoor areas and pavements to all the areas that were not defined by Ferrari, Maserati or Pagani.